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Mesh 2007 is a Go
Houston, we have liftoff. For some time now, people have been emailing and calling and otherwise buttonholing us (that is, the mesh organizers — Mark, Rob, Stuart, Mike and yours truly) to ask when the...
View ArticleFrom the New Communications Forum
I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the...
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PC Mag May Boycott Edelman PR
Transparency is a word that’s been kicked around a lot lately. But too much transparency is what got Edelman PR pro and blogebrity Steve Rubel kicked around this week, instead. An early Friday 13th...
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Unspinning PR
Nearly 150 people crowded into a private room at the Slug & Lettuce pub in London’s Soho last night for PR Unspun, an event organized by Chinwag Live. I was there as part of the panel which...
View ArticleSpyware Pops Drove Video Traffic
Several video-oriented websites received illicit boosts in their traffic from third-party ad popups that occurred on people’s PCs. Those machines had been infected by spyware, which powered those...
View ArticleMesh Day 2 – Buckmaster & Edelman
Looking forward to the second day of mesh, with Stuart MacDonald and Richard Edelman talking about marketing and social media, and then Mark Evans talking to craigslist CEO Jim Buckmaster about what...
View ArticleSES – PR Train Wrecks Don’t Address SEM
I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad PR as it relates to SEO. Oops, no search discussed here. The session was titled,...
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Corporate Image in the Age of Social Technologies
Every company is a media company now – so sayeth Richard Edelman during his presentation. Now, full disclosure, I used to work for a competitor, but also interviewed both Richard and the head of the...
View ArticleExperimenting with Live Mobile Video
At yesterday’s launch in London of Edelman’s 2008 Trust Barometer, I did a little experiment with live mobile video that was so easy to do that it’s very clear we’re going to see a great deal more of...
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Trust and the Importance of Repetition
It’s that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few...
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MySpace Mania
My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace. They got my head spinning considering this site was hardly on any of our radar screens a year ago. It is the...
View ArticleEmerson’s RSS Starter Kit
Emerson Process Management, which recently started blogging, built an RSS Starter Kit to get their customers up to speed on using feeds. Oh and if you don’t think they’re serious, check out their home...
View ArticleFacebook Faces the Gulf of Reality
The Journal is reporting (subscription required) that Facebook is shopping itself for as much as $2 billion, but that potential acquirers don’t agree with this valuation. In addition, the paper reports...
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E! Searches for Shooting Stars on YouTube
Last week we talked about media and marketers partnering with YouTube, rather than fighting it. E! Entertainment Television understands this and they are putting their money where their mouth is. The...
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When the Team is the Brand
Putting your brand on a stadium is relatively low risk, albeit expensive advertising. But letting an entire sports team carry your brand, now that’s risky. Red Bull is now the official sponsor owner of...
View ArticleBlogging Slow to Take Off in Europe
Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats… * 42% have heard...
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Google Real Estate Launches
Shimon Sandler has discovered Google’s new Real Estate beta. I have confirmed its existence here. It utilizes Google Base and Google Maps on the back end. Shimon’s a rising star. Keep an eye on his...
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Yahoo Implicated In Spyware Click Fraud
Advertisers who expect their Overture ad campaigns to run with certain Yahoo Searches may be surprised to find their ads running in syndicated spyware applications that render each impression as an ad...
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New Line Markets with Tagworld
New Line Cinema is marketing the new Snakes on a Plane flick using a special promotion on TagWorld. They are encouraging consumers to create a song that will be used in the movie, which hits theaters...
View ArticleBarnako Goes All Blog
Longtime Internet watcher Frank Barnako is giving up his column to become a full-time blogger for Marketwatch. This is the journalistic model of the future. It’s what readers will expect from reporters...
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